About

Digital Customer Experience (DCX) covers the technologies, providers, analytics, and organizational strategies delivering, improving, and analyzing customer interactions. Technology areas include CRM, contact center, customer, service, customer engagement, and customer success. 

Why Digital Experience Architectures Matter

Businesses are no longer digitizing operations just to reduce time to market. Providing seamless omnichannel experiences for consumers has become pivotal, and so has the ability to learn from and react quickly to business and consumer insights. This necessitates an architecture for cross channel experience delivery and a culture of business agility

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